There's Magic happening at BERNINA

The countdown is on...we are excited to introduce you to something new coming soon. It's going to be MAGICAL!

Sustainable price reduction

BERNINA can reduce prices for the 5, 4 and L8-series by up to CHF 700.- from January 2024 due to lower production and logistics costs.

Accessory of the month

20% Discount in May: The Binder Attachment for Unfolded Bias Tape #88 and the Binder Foot #95.


See all the Events taking place in our seven BERNINA Stores in Zurich, St. Gallen, Solothurn, Chur, Lausanne, Geneva and Lugano. 


Your machine is in best hands in our workshops. BERNINA-trained technicians will take care of repairs and services for your BERNINA.


Discover the comprehensive range of courses at various locations and on many different topics.

Our assortment


Course program

Mercerie assortment

Top products at top prices

We carry all BERNINA products - sewing machines, quilting machines, embroidery machines and overlockers, as well as BERNINA accessories, fabrics and mercerie items. Discover our wide range of products and also our exciting sewing course offer.

Shopping experience around the clock

In the online store of BERNINA Retail AG, you have a shopping experience around the clock. At any time of the day or night, the entire BERNINA range and various sewing accessories are available to you. Learn more about the products and order them quickly and easily via the online store. You decide whether you want to pick up the product in one of the 6 retail stores or whether you want us to conveniently deliver it to your home. 

Over 125 years of Swiss tradition

Since 1893, BERNINA has stood for Swiss precision and perfection, and as a brand for creative textile craftsmanship. In the BERNINA retail stores, we are happy to advise our customers on all aspects of sewing. Our experience and our friendly, knowledgeable sales staff are greatly appreciated. Meanwhile, the wide sewing range is also available in the online store.