Datenschutzerklärung

 

Wir nehmen den Schutz Ihrer Daten ernst.

Im Folgenden informieren wir Sie über die Verarbeitung von personenbezogenen Daten bei der Nutzung des Webshops https://www.berninastores.ch.

Personenbezogene Daten sind alle Daten, die persönliche oder auf Sie persönlich beziehbare Daten sind, z. B. Name, Adresse, E-Mail-Adresse, Zahlungsdaten, Nutzerverhalten.

Grundlage für die Verarbeitung Ihrer personenbezogenen Daten bilden die BERNINA-Datenschutzbestimmungen und die Allgemeinen Geschäftsbedingungen des Online Shops. Wir verarbeiten personenbezogene Daten einzig zu den Zwecken, für welche die Daten übermittelt bzw. von Ihnen zur Verfügung gestellt wurden.

Inhaltsverzeichnis

1. Name und Kontaktdaten des für die Verarbeitung Verantwortlichen, Datenschutzbeauftragter, Serverstandort
2. Erhebung und Speicherung personenbezogener Daten sowie Art und Zweck von deren Verwendung
3. Einsatz von Dienstleistern, Weitergabe von Daten
4. Cookies
5. Web -Analyse
6. Einsatz von Social Media Links und Plug-ins
7. Einbindung von YouTube-Videos
8. Google Maps
9. Datensicherheit
10. Ihre Rechte
11. Aktualität und Änderung dieser Datenschutzerklärung

1. Name und Kontaktdaten des für die Verarbeitung Verantwortlichen, Datenschutzbeauftragter, Serverstandort

Verantwortlicher gem. Art. 4 Abs. 7 EU-Datenschutz-Grundverordnung (DS-GVO) ist

BERNINA International AG

Seestrasse 161

8266 Steckborn

Schweiz

E-Mail: info@bernina.com

Telefon: +41 (0)52 762 11 11

Unseren Datenschutzbeauftragten Herrn Denkinger erreichen Sie unter der E-Mail Adresse privacy@bernina.com oder unserer vorgenannten Postadresse mit dem Zusatz „der Datenschutzbeauftragte“.

Die personenbezogenen Daten werden auf Servern in der EU gespeichert.

2. Erhebung und Speicherung personenbezogener Daten sowie Art und Zweck von deren Verwendung

Bei Aufruf unseres Webshops

Beim Aufrufen des Webshops werden durch den auf Ihrem Endgerät zum Einsatz kommenden Browser automatisch Informationen an uns übermittelt. Wir erheben die nachfolgend beschriebenen personenbezogenen Daten, um eine komfortable Nutzung der Funktionen zu ermöglichen. Temporär werden in einem sog. Logfile folgende Daten gespeichert:

• IP-Adresse
• Datum und Uhrzeit der Anfrage
• Zeitzonendifferenz zur Greenwich Mean Time (GMT)
• Inhalt der Anforderung (konkrete Seite)
• Zugriffsstatus/HTTP-Statuscode
• jeweils übertragene Datenmenge
• Website, von der die Anforderung kommt
• verwendeter Browser
• Sprache und Version der Browsersoftware
• Betriebssystem und dessen Oberfläche

Die genannten Daten werden durch uns zu folgenden Zwecken verarbeitet:

Neben der Abwicklung von Bestellvorgängen sind dies

• Gewährleistung eines reibungslosen Verbindungsaufbaus zum Webshop
• Gewährleistung einer komfortablen Nutzung unseres Webshops
• Auswertung der Systemsicherheit und -stabilität
• zu weiteren administrativen Zwecken 

Rechtsgrundlage für die Datenverarbeitung ist Art. 6 Abs. 1 S. 1 lit. a (sofern und soweit Sie Ihre Einwilligung in die Bearbeitung Ihrer personenbezogenen Daten erteilt haben), lit. b (Kauf, Abschluss Vertrag) und lit. f DS-GVO (technische Administration, IT-Sicherheit), wobei unser berechtigtes Interesse aus den vorstehend genannten Zwecken zur Datenerhebung besteht.

Ihre Daten werden gelöscht, nachdem diese nicht mehr benötigt werden und sofern keine gesetzlichen Aufbewahrungspflichten entgegenstehen.

Darüber hinaus setzen wir bei Ihrem Besuch unseres Webshops Cookies sowie Analysedienste und Links zu Social Media Plattformen ein. Nähere Erläuterungen zu Cookies und Analysediensten erhalten Sie unter den Ziff. 4. bzw. 5. und zu Social Media-Links unter Ziff. 6 dieser Datenschutzerklärung. Unter Ziff. 7. und 8. informieren wir über die Einbindung von YouTube-Videos bzw. Google Maps.

 

Bei Durchführung einer Bestellung

Wenn Sie in unserem Webshop etwas bestellen möchten, ist es für den Vertragsabschluss erforderlich, dass Sie die für die Abwicklung Ihrer Bestellung notwendigen persönlichen Daten (sog. Pflichtangaben) angeben. Die für die Abwicklung der Bestellung notwendigen Pflichtangaben sind markiert. Die von Ihnen mitgeteilten Daten verarbeiten wir zum Zwecke der Abwicklung Ihrer Bestellung.

Wir sind aufgrund handels- und steuerrechtlicher Vorgaben verpflichtet, Ihre Adress- und Bestelldaten für die Dauer von zehn Jahren zu speichern. Sofern Sie als Gast bestellt haben, werden Ihre Daten gelöscht, wenn der Zweck, für den die jeweiligen Daten erhoben wurden, entfallen ist und keine Rechtsgrundlage für eine weitere Speicherung besteht. Als registrierter Kunde stehen Ihnen Ihre Bestelldaten auch darüber hinaus, bis auf Widerruf, im Kundenkonto zur Verfügung. In diesem Fall können Ihre Bestelldaten mit anderen Informationen, die wir über Sie gespeichert haben, in einem Kundenprofil verknüpft werden. Dabei beachten wir den Grundsatz der Zweckbindung und verknüpfen lediglich solche Daten, die für dieselben Zwecke (z.B. für personalisierte Werbung) erhoben wurden.

Rechtsgrundlage für die Verarbeitung Ihrer Daten ist Art. 6 Abs. 1 S. 1 lit. b (Kauf, Abschluss Vertrag), sowie zusätzlich bei Kauf als registrierter Kunde, Art. 6 Abs. 1 S. 1 lit. a (Einwilligung).

 

Bei Auslieferung der Bestellung:

Grundsätzlich stehen Kunden des Webshops zwei Lieferoptionen zur Verfügung:

1. Direktversand
2. Abholung im Ladengeschäft

Ad 1) In diesem Fall wird die Ware aus einem BERNINA Lager an einen Versanddienstleister unter Angabe Ihrer Adressdaten übergeben. Der von Ihnen ausgewählte Fachhändler erhält ebenfalls eine E-Mail, dass seine Filiale für die Erbringung von Dienstleistungen ausgewählt wurde. Die übermittelten Daten sind: Bestellnummer, Rechnungsadresse (ohne Telefon und E-Mail) und Bestellinformationen.

Ad 2) Wählen Sie die Abholung der Ware in einem Ladengeschäft, wird dieses durch den Versanddienstleister an das von Ihnen gewählte Geschäft verschickt und das Geschäft entsprechend vorab informiert. In diesem Fall werden Ihre Kontaktdaten (Telefon und E-Mail) ebenfalls an den Händler übertragen, damit der Händler Sie informieren kann, wenn das Produkt abholbereit ist.

Folgende Dienstleistungen werden Online-Käufern ausschliesslich über BERNINA oder zertifizierte Fachhändler/Partner angeboten:

• Durchführung von Produkteinführungen
• Wartungsarbeiten am gekauften Produkt
• Erbringung von Garantieleistungen
• Bearbeitung von Produktrücknahmen

 

Damit diese Dienstleistungen erbracht werden können, werden die Ladengeschäfte über ihnen zugeordnete Online-Käufe bzw. -Käufer informiert, unabhängig von der gewählten Versandmethode. Die Zuordnung von Kauf zu Händler erfolgt dabei anhand Ihrer Wahl eines Händlers im Rahmen des Bestellvorgangs.

 

Upon payment

Your payment data is processed and saved by the Saferpay payment interface that is integrated into the web shop and by your chosen payment service provider (e.g. VISA, Twint, iDEAL, etc.).

When creation of a customer account

You can create a customer account, enabling us to save your data for further purchases. When you create a customer account, the optional data you have provided and your previous purchases will be stored unless consent is revoked. One of the advantages of this for you is that you can view your personal data, orders placed and your entries on the wish list at any time and on different devices. You can change or add to your personal data. Additionally, you can sign up for the BERNINA newsletter, and identify topics that you are particularly interested. You can find more information about data protection when using the newsletter service below under "When registering for our newsletter"in this Privacy Statement.

If you wish to use our customer portal, you must first register by providing your email address and a password of your choosing. Username (=email address) and the encrypted password are stored using the Azure cloud service of the Microsoft Corporation, One Microsoft Way Redmond, WA 98052-6399, USA, on servers in the EU. For this registration, we use for the double opt-in process, which means your registration is not complete until you confirm the registration using a code sent to you by email. You must provide the aforementioned data to use the customer portal. You can voluntarily provide more information by using our portal.

We use the Mailjet program to send the above-mentioned double opt-in emails. This program is operated by Mailgun Technologies, Inc, 112 E Pecan St #1135, San Antonio, TX 78205, USA - a company of Sinch Sweden AB, Lindhagensgatan 74

112 18 Stockholm, Sweden - with which we have concluded an appropriate data processing agreement. Mailjet's datacenters are located in the EU exclusively. Mailjet processes your email address for the delivery of emails to you. Mailjet collects personal data for the fulfillment of its contractual obligations and stores these data only for the period necessary for provision of the services. Through its certification in accordance with ISO 27001 (https://www.mailjet.com/resources/learn/gdpr/mailjet-first-esp-iso-27001-and-gdpr-certified/) Mailjet, as a GDPR-compliant email service provider, guarantees compliance with the data protection regulations of the EU. Mailjet provides further information regarding data protection at https://www.mailjet.com/legal/security-privacy/.

 

Alternatively, you can log in using a federated login via your Google or Facebook account. By registering, data is exchanged with these providers. For the registration, we receive only the information absolutely necessary for this purpose from the service providers. Further information can be found at at the end of this paragraph.

Information that you provide in the customer portal may be linked to other information we have saved about you in a customer profile. In doing so, we comply with the principle of purpose limitation and only link data that has been collected for the same purposes (e.g. for personalized advertising). BERNINA can provide dealers, suppliers, or service providers with information from your customer profile if you have given your consent, which is revocable at any time, to this submission or if the transmission of this information is necessary in order to process your request. BERNINA will only transmit your data to third parties to the extent required. These third parties are obligated to adequately protect your data and to use it in conformity with the law.

 The legal basis for the processing of your data when using the customer portal is Art. 6 para. 1 claudse 1 lit. a (consent) GDPR. Use of the customer portal is voluntary, but only possible by providing mandatory information (surname, first name, etc.).

 You can delete individual data stored in the customer portal at any time. All of your stored data may be deleted upon request. More information about your information and consent revocation rights is available in Section 10 of this privacy policy. In all other respects, your data will be deleted when the purpose for which the data was collected no longer exists.

 

Detailed information when using the login federation via your Google, Apple or Facebook account:

 

Facebook

The following data is transmitted from Facebook to BERNINA: 

Category "Public Profile"

The Public Profile authorization makes it possible to read public profile fields by default. The permissible use of this authorization is to authenticate users and provide you with a personalized experience. This authorization is automatically granted by Facebook and is not used by BERNINA. 

  

Category "Email" category

The Email authorization enables you to read the primary email address of an individual. The permissible use of this authorization is to enable users to log in by using the email address linked to their Facebook profile. This authorization is automatically granted by Facebook.  

 

Google

The following data is transmitted from Google to BERNINA:

Google sends an ID token to BERNINA. Access to the token is reduced to the required minimum. BERNINA only uses the "E-Mail" and "sub" information for the authentication: 

• E-Mail: The user's e-mail address. This value may not be unique for this user and cannot be used as a primary key.
• Sub: Sub: An identifier for the user that is unique in all Google accounts and is never reused. A Google account can have multiple email addresses at various points in time. However, the sub value remains unchanged.

 

Apple:

Sign in with Apple is a pre-configured service provided by Apple Inc. BERNINA has no control over how this functions. The service is designed to process personal data in accordance with the applicable Apple privacy policy. 

Further information about Sign in with Apple can be found here: https://www.apple.com/legal/privacy/data/en/sign-in-with-apple/

 

Upon delivery of email notifications

In order to send the emails generated by the web shop (e.g. order confirmation, etc.), we use solutions from external service provider Salesforce.com, Inc, Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, USA. This may result in Salesforce.com, Inc. having access to your personal data. The collected data is stored on Salesforce.com, Inc. servers.

Salesforce collects and processes the following data on behalf of BERNINA: Your e-mail address for any e-mail dispatch. In addition, your title, first name, last name, billing and (if different) delivery address (street and house number, postal code, town, country, state) as well as any company name given by you, if you have provided all of these data, will be stored and processed by Salesforce Marketing Cloud as part of an order for the delivery of the order confirmation and the shipping confirmation.

The legal basis for sending these notifications is our legitimate interest pursuant to Art. 6 para. 1 clause 1 lit. f GDPR.



 When signing up for our newsletter

You can sign up for our newsletter to receive information about the latest trends in sewing, quilting, and embroidery as well as attractive offers from BERNINA.

When registering for our newsletter, we use the double opt-in procedure. This means that we send an email to the specified email address in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm your registration, your information will be automatically deleted.

In addition to your e-mail address, we will save  the IP addresses you use and the times of registration and confirmation. The purpose of the procedure is to verify your registration and, if necessary, to investigate any possible misuse of your personal data.

If you sign up for the BERNINA newsletter, the data you enter when registering (email address and, if applicable, name, interests, zip code, and additional information where appropriate) is stored for the purpose of direct marketing (including the delivery of personalized content within the newsletters but also on the BERNINA webshop) and may be linked to other data that BERNINA has saved about you.

 

Please note that we use our newsletter to evaluate your user behavior. This may be done using an algorithm or manually. If you click on a link in a newsletter, you will be directed to our webshop via a Salesforce Marketing Cloud server. Salesforce Marketing Cloud evaluates various parameters, e.g. when you click which links in the newsletter and which of our pages you visit. To evaluate user behavior, we link the data generated in this way with other user data, in particular data collected via a Salesforce Marketing Cloud cookie (for more information, see Section 5 "Salesforce.com, Inc." of this privacy policy below). We use the aforementioned data to create a user profile in order to tailor our digital offers such as the newsletter or webshop to your individual interests.

For sending newsletters and the subsequent evaluation of your user behavior, we use solutions from the external service provider Salesforce.com, Inc., Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, USA. This may result in Salesforce.com, Inc. having access to your personal data. The collected data is stored on Salesforce.com, Inc. servers.

In addition to the aforementioned user analysis by Salesforce Marketing Cloud services, some services of the provider Email on Acid, 5500 Greenwood Plaza Blvd, Suite 220, Greenwood Village, CO 80111, USA, a company of Sinch Sweden AB, Lindhagensgatan 74, 112 18 Stockholm, Sweden, are also used, whereby the above statements on data collection/processing and user analysis by Salesforce Marketing Cloud apply accordingly to the analysis and tracking services of Email on Acid.

In addition, we use the services of Email on Acid to test the presentation of newsletters on different email platforms and on different mobile devices. In isolated cases, this can result in the transmission of personal data to Email on Acid.

Email on Acid processes this data exclusively on behalf of and in accordance with the instructions of BERNINA.

The legal basis for the aforementioned data processing is Art. 6 para. 1 clause 1 a) of the GDPR or, insofar as consent has not been granted in individual cases, Art. 6 para. 1 clause 1 f) of the GDPR.

You can revoke your consent to receiving the newsletter and unsubscribe from the newsletter at any time. You can declare that you revoke your consent by clicking on the link provided in each newsletter email, by sending an email to info@bernina.com or by sending a message to the contact details given in the imprint. This applies equally to an objection against commercial use in the event that you have not given consent to the sending of newsletters.

 

The data collected in relation to this will be stored until the consent is revoked.

 

When using a contact form or contacting us via email

When using our online contact form, certain personal data is collected, the scope of which can be seen from the respective input mask. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration.

 

The legal basis for the processing of this data is our legitimate interest in responding to your request pursuant to Article 6(1f) GDPR. If you initiated contact with a view to forming a contract, the additional legal basis for the processing is Article 6(1b) GDPR. Your data will be erased or anonymized after your request has been fully processed. This is the case if the circumstances indicate that the matter in question has been resolved, and provided there are no statutory retention obligations to the contrary.

 

We use the reCAPTCHA service from Google Inc. (Google) to protect the requests you submit through the online form. This service is used to differentiate between inputs made by a human and inputs made by automated, machine processing with the intention of misuse. During this process, the IP address and any other data required by Google for the reCAPTCHA service is sent to Google. For this purpose, your input is transmitted to Google for further processing. Within member states of the European Union or in other contracting states of the Agreement on the European Economic Area, however, your IP address shall be abbreviated by Google. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google shall use this information to evaluate your use of this service. The IP address transmitted by your browser during the reCaptcha check shall not be merged with any other data by Google. This data is subject to Google's deviating data protection provisions. Further information on Google's privacy policy can be found at: https://policies.google.com/privacy?hl=de.

 

3. Use of service providers, communication of data

BERNINA uses selected external service providers to deliver support and administrative functions for our webshop.

 The service provider processes your data solely on behalf of and in accordance with the instructions of BERNINA and in compliance with this privacy policy and the applicable laws.

We currently use the following service providers:

 

Microsoft Corporation

One, Microsoft Way, Redmond, WA 98052, USA

System provider ERP, CRM, user authentication (Entra ID) and cloud services (Azure)



Salesforce.com, Inc.

Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, USA

Service provider and web shop hosting and marketing solution (email marketing and dispatch of marketing notifications to smartphones



Worldline Schweiz AG

Hardturmstrasse 201, 8021 Zürich, Switzerland

Processing of electronic payment services

Email On Acid

5500 Greenwood Plaza Blvd, Suite 220, Greenwood Village, CO 80111, USA

Newsletter tests and analysis



Sinch Sweden AB

Legal Dept. Lindhagensgatan 74, 112 18 Stockholm, Sweden

Sending email notifications and codes for user authentication via Mailjet.

Implementing newsletter analysis and tests via email on Acid.



Google LLC

1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

Various marketing services,

see sections 2, 5, 7 and 8 of this privacy policy



Meta Platforms Inc.

1 Hacker Way, Menlo Park, CA 94025, USA

Personalized display of advertisements via Facebook and Instagram based on usage data generated on this web shop



Hotjar Ltd

Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta

Analysis of user behavior on the webshop

 

 

In order to ensure the technical implementation and security of the systems and to enable delivery to customers, other service providers are also given access to the systems as part of their fulfillment purpose. These service providers are checked and compliance with data protection is ensured through appropriate certifications and contracts. At the customer's request, a corresponding order data processing list can be requested from the data protection officer.

 

Your personal data will only be transferred insofar as the lawfulness of the processing fulfills one of the following conditions:

• You have given your explicit consent in accordance with Art. 6 para. 1 clause 1 lit. a of the GDPR.
• In accordance with Art. 6 para. 1 clause 1 lit. f of the GDPR, the disclosure is required in relation to the assertion, exercise or defense of legal claims, or for the delivery of our webshop and there is no reason to believe that you have an overriding legitimate interest in the non-disclosure of your information
• In the event that the disclosure is a legal obligation in accordance with Art. 6 para. 1 clause 1 lit. c of the GDPR
• The disclosure is permitted by law and is required to conclude a contractual relationship with you in accordance with article 6 para. 1 clause 1 lit. b of the GDPR.

4. Cookies

We use cookies on our webshop. Cookies are small text files that are stored on your hard disk and assigned to the browser you are using and through which we receive certain information. This does not mean, however, that we can immediately determine your identity.

 On the one hand, the use of cookies serves to make using our website and app more convenient for you. This is why we use so-called session cookies, to recognize that you have already visited individual pages of our webshop. These are automatically deleted after leaving our site.

In addition, we also use temporary cookies to enhance the user experience; these are stored for a specific length of time on your device. Should you revisit our site to make use of our services, it will automatically detect that you previously visited, what you entered, and which settings you selected so that you do not have to enter them again.

We also make use of cookies to capture statistical data on the use of our webshop and to evaluate it in order to optimize our offers to you (see sections 5 and 6 of this privacy policy). When visiting again, these cookies allow our website to automatically detect that you have previously visited us. These cookies are automatically deleted after each defined period of time.

The data processed by the cookies is necessary to protect our legitimate interests for the aforementioned purposes as well as those of third parties in accordance with Article 6(1f) GDPR.

You can configure your browser settings or the settings of your mobile operating system according to your wishes and refuse, for example, to accept third-party cookies or all cookies. If you opt out of the use of cookies, your ability to use every function on this webshop to its fullest extent could be limited.

The legal basis for the use of cookies is Article 6(1a) GDPR based on your consent. Strictly necessary cookies shall be set based on Article 6(1f) GDPR.

 

Overview of cookies used

https://www.berninastores.ch/en-CH/cookie-list.html

5. Web analysis

 Google Analytics

If you have given your consent, this website uses Google Analytics 4, a web analytics service provided by Google LLC. The controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Type and purpose of processing

Google Analytics uses cookies that enable an analysis of your use of our website. The information generated by the cookie about your use of the webshop is usually transmitted to and stored on a Google server in the USA.

Google Analytics collects additional information about users who have activated personalized ads (interests and demographic data) and ads can be delivered to these users in remarketing campaigns.

In Google Analytics 4, the anonymization of IP addresses is activated by default. Due to IP anonymization, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. According to Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. 

During your website visit, your user behavior is recorded in the form of "events". Events can be: 

• Page views 
• First visit to the website 
• Start of the session 
• Websites visited
• Your "click path", interaction with the website 
• Scrolls 
• Clicks on external links
• internal search queries 
• Interaction with videos 
• File downloads 
• Viewed / clicked ads
• Language setting 

Also recorded: 

• Your approximate location (region) 
• Date and time of the visit
• Your IP address (in abbreviated form) 
• technical information about your browser and the end devices you use (e.g. language setting, screen resolution) 
• Your Internet provider 
• the referrer URL (via which website/advertising medium you came to this website) 

Purposes of the processing

On behalf of the operator of this website, Google will use this information to evaluate your pseudonymous use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our web store and the success of our marketing campaigns. 

Recipients

Recipients of the data are/may be 

• Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor pursuant to Art. 28 GDPR) 
• Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA 
• Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

Third country transfer

The European Commission adopted its adequacy decision for the USA on July 10, 2023. Google LLC is certified under the EU-US Privacy Framework. Since Google servers are distributed worldwide and a transfer to third countries (for example to Singapore) cannot be completely ruled out, we have also agreed with the provider the EU standard contractual clauses concluded with the provider. 

Storage period

The data sent by us and linked to cookies is automatically deleted after 14 months. The maximum lifespan of Google Analytics cookies is 2 years. Data that has reached the end of its retention period is automatically deleted once a month. 

Legal basis

The legal basis for this data processing is your consent in accordance with. Art. 6 para. 1 sentence 1 lit. a GDPR. 

Withdrawal of consent

You can revoke your consent at any time with effect for the future by accessing the cookie settings and changing your selection there. This does not affect the lawfulness of the processing carried out on the basis of the consent until revocation.

In addition to the general deactivation of cookies (see section 4 of this privacy policy), you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by clicking the following link

a. do not give or withdraw your consent to the setting of cookies or

b. the browser add-on to deactivate Google Analytics and install it.

You can find more information on the terms of use of Google Analytics and data protection at Google at https://marketingplatform.google.com/about/analytics/terms/en/ and at https://policies.google.com/?hl=en

 

Google Tag Manager

BERNINA uses Google Tag Manager, a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Using this service, website tags (tags are small code elements on the website that among other things, are used to measure traffic and visitor behaviors) can be managed via one interface. Google Tag Manager itself captures aggregated data for monitoring the stability and performance of the system. However, this data does not contain any IP addresses or other user-specific identifiers that could be assigned to a specific person (see https://support.google.com/tagmanager/answer/9323295?hl=en). Its sole purpose is to trigger other tags, which in turn may capture data. Google Tag Manager does not, however, have access to this data. If disabled at the domain or cookie level, it will remain in effect for all tracking tags implemented with Google Tag Manager. 

 

The information under Item 5. "Google Analytics" with respect to Google as a third-party provider shall apply mutatis mutandis.

 

Salesforce.com, Inc.

BERNINA uses the Commerce Cloud and Marketing Cloud services of Salesforce.com, Inc, Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, USA, which use cookies to analyze user behavior on the webshop. By using Salesforce Marketing Cloud, we want to analyze which of our websites are visited by users and what products users are interested in, in order to be able to present our users tailored, needs-based content, as well as for direct marketing purposes. The data from the analysis of user behavior is recorded anonymously or, if possible, in user profiles. User behavior can be evaluated using an algorithm or manually.   For the evaluation of user behavior, the information about the use of the web store is linked to an individually generated customer ID and, if necessary, to other data, e.g. with information that we generate about the use of our newsletter (see section 2 above). "When registering for our newsletter"), with information about actions taken by the user on our web store and with other data that may already be stored in a customer profile about the respective user. User behavior is recorded in a user profile and evaluated if the corresponding consent has been given. If no such consent has been given, the cookie only records anonymized user data. 

  

The use of Salesforce.com, Inc. services may result in Salesforce.com, Inc. having access to your personal data. Salesforce.com, Inc. processes your data exclusively on behalf of and in accordance with the instructions of BERNINA. The collected data is stored on Salesforce.com, Inc. servers. 

 

Further information on data protection at Salesforce can be found at https://www.salesforce.com/en/company/privacy/

The cookies used by Salesforce are classified as "cookies for marketing purposes". You can disable the storage of these cookies at any time via our cookie list. The legal basis for this is Art. 6 para. 1 clause 1 lit. a GDPR, if and insofar as consent has been given.

 

Meta pixels, Custom Audiences and Meta Conversions 

 

The webshop uses the Meta Pixel if your normal place of residence is in the European Economic Area (EEA) or Switzerland, a service provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. Instagram is also a service provided by Meta.

The legal basis for using the Meta Pixel is your consent (Article 6(a) GDPR).

Using the Meta, it is possible for Meta to identify visitors to our webshop as a target group for displaying ads. Accordingly, we use the Meta Pixel to only display the Facebook and Instagram ads activated by us to those Facebook and/or Instagram users who have also shown an interest in our online services or who display certain characteristics (e.g. interest in certain topics or products determined using the websites visited) that we send to Meta (Custom Audiences). Using the Meta Pixel, we also want to ensure that our Facebook and Instagram ads correspond to the potential interests of the user and are not perceived to be annoying. With the help of the Meta Pixel, we can also track the effectiveness of Facebook and Instagram ads for statistical and market research purposes by seeing whether users are redirected to our web store after clicking on a Facebook or Instagram ad (so-called "conversions"). 

 

Furthermore, we use the additional function "Automatic Advanced Matching" when using the Meta Pixel. Using this technology, data such as phone numbers, email addresses, dates of birth or ZIP/postal codes are sent to Meta, encrypted, as additional information provided you have given us this data. This enables us to increase the number of attributed conversions and the size of our Custom Audiences. You can find further information on "automatic extended synchronization" in the corresponding help section of Meta.

 

We also use the "Custom Audiences from File" process. This enables us to upload to Meta, in an encrypted format, various customer information such as email addresses, phone numbers, first names and last names. Using this information, Meta can determine whether somebody on Facebook or Instagram is to be added to our advertising target group. By doing this, we wish to make sure that the ads are only shown to users who have an interest in our information and services. Further information on customer file-Custom Audiences can be found in the corresponding help section of Meta.

 Data processing by Meta is carried out in accordance with the Meta's data policy. You can find this in the general information on displaying Facebook and Instagram ads.

 By using cookies, Meta can subsequently recognize you in the member area of Facebook or Instagram and optimize the efficiency of advertisements, e.g. by offering target group-oriented advertisements. This requires you to have a Facebook and/or Instagram account and be logged into Facebook and/or Instagram as a member. If you are not a member of Facebook or Instagram, you are not affected by this data processing.

 For general information about Meta's use of data, your rights in this regard and ways to protect your privacy, please refer to the Meta's data policy. Special information and details about the Meta Pixel and how it works can be found in the Meta help section. If you generally wish to object to the collection by meta pixels and the use of your data to display Facebook or Instagram ads, you can do so in the Facebook advertising settings or the Instagram privacy settings respectively. To do this, you must be signed into Facebook or Instagram.

 If you do not have a Facebook or Instagram account, you can also opt out of the use of cookies for reach measurement and advertising purposes via the deactivation page of the network advertising initiative and additionally on the US-American website YourAdChoices or the European website Your Online Choices.

 You can revoke your consent to data processing by Meta Pixels and the use of your data to display Facebook and Instagram ads for our web store at any time with effect for the future by adjusting your cookie settings.

 

Hotjar 

The Hotjar solution is used on the webshop. The provider is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (Website: https://www.hotjar.com).

Hotjar is a tool for analyzing your user behavior on this webshop. With Hotjar, we can record your mouse and scroll movements and clicks, among other things. Hotjar can also determine how long you have been hovering over a certain position with the mouse pointer. Hotjar uses this information to create so-called heat maps, which can be used to determine which areas of the website visitors prefer to look at.

We can also determine how long you stayed on a page and when you left it. We can also determine at which point you have canceled your entries in a contact form (so-called conversion funnel), but not which entries you have made.

Hotjar can also be used to obtain direct feedback from website visitors. This function serves to improve the store operator's web offers.

Hotjar uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or the use of device fingerprinting).

The above service is used exclusively on the basis of Article 6(1a) GDPR and Section 25 of the TTDSG (German Telecommunications-Telemedia Data Protection Act). Consent can be revoked at any time. 

Deactivating Hotjar

If you wish to deactivate data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/policies/do-not-track/. Please note that Hotjar has to be deactivated on each individual browser or each individual end device. 

Alternatively, you can object to the use of performance cookies on our cookie list

For more information about Hotjar and the data collected, please refer to Hotjar's privacy policy via the following link: https://www.hotjar.com/privacy

6. Use of social media links

On our webshop, we use links to our social media profiles on Facebook, Instagram, Twitter, Google+, Flickr as well as YouTube in order to raise the awareness of the profiles of BERNINA.

These services are only included as links to the relevant social networks. No data can be transferred to the providers of the social networks if you do not click on the respective links. After clicking on the embedded links, you will be redirected to the page of the respective provider. Only then will user information be transmitted to the respective provider.

 Addresses of the relevant providers and URLs with their privacy policies

 

a) Facebook Inc, 1601 S California Ave, Palo Alto, California 94304, USA; https://www.facebook.com/policy.php Further information on data collection on websites that use the "Like" button: https://www.facebook.com/help/186325668085084.

b) Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA. Further information on data collection: https://help.instagram.com/155833707900388.

c) X Corp., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Further information on data collection: https://twitter.com/de/privacy Oath, Inc, Oath, Inc. 770 Broadway Fl 4 New York, NY 10003-9558, USA Further information on data collection:

https://policies.oath.com/ie/de/oath/privacy/products/flickr/index.html​.

e) YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. Further information on data collection: https://www.google.com/intl/en/policies/privacy. 

 

7. Integration of YouTube videos

We have integrated YouTube videos from YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA ("YouTube"), into our online offering, which are available at https://www.youtube.com​ and can be displayed directly from our webshop. The YouTube videos are integrated for the purpose of ensuring a comfortable user experience of the webshop. The legal basis for this is Art. 6 para. 1 clause 1 lit. a of the GDPR (consent).

The YouTube videos on our website and app are all embedded in "enhanced privacy mode", which means that no data about you as a user is transferred to YouTube if you are not playing videos. Only when you play a video, will the following data will be transmitted to YouTube. There is nothing we can do about this data transfer.

By playing a video, YouTube receives information showing that you have accessed the corresponding subpage of our webshop. In addition, log data in accordance with section 2. a) of this policy is transferred. This happens regardless of whether YouTube provides a user account that you are logged in to, or if there is no user account. If you are logged in to Google, your data will be associated directly to your account. If you do not want this to be associated with your profile on YouTube, you must log out before visiting our webshop. YouTube stores your data as a user profile and uses it for the purposes of advertising, market research and/or tailor-made website design. Such an assessment is carried out in particular (also for users who are not logged in) for the delivery of demand-oriented advertising and to inform users of other social networks about your activities on our webshop. You have the right to object to the creation of this user profile and you must contact YouTube to exercise this.

YouTube is an affiliated company of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. For more information on the purpose and scope of the data collection and its processing by YouTube, please look at the Google Privacy Policy. There you will also find further information on your rights and setting options to protect your privacy: https://www.google.com/intl/en/policies/privacy Google maintains data centers worldwide (inside and outside the EU, USA). We do not know whether your data may also be transmitted by Google to servers outside the EU and USA.

 

8. Google Maps

On the webshop we use the Google Maps service of Google LLC, 1600 Amphitheater Parkway, Mountainview, California 94043, USA ("Google"). This allows us to show you interactive maps directly on the website or app and allows you to conveniently use the map feature. The legal basis for this is Art. 6 para. 1 clause 1 lit. a of the GDPR (consent).

By visiting the store, Google receives the information that you have accessed the corresponding subpage of the store. In addition, the data specified under Section 2. of this declaration is transmitted to Google. This happens regardless of whether Google provides a user account that you are logged in to, or if there is no user account. If you are logged in to Google, your data will be associated directly to your account. If you do not want this to be associated with your profile on Googlre, you must log out before visiting our webshop. Google stores your data as a user profile and uses it for the purposes of advertising, market research and/or tailor-made website design. Such an assessment is carried out in particular (also for users who are not logged in) for the delivery of demand-oriented advertising. You have the right to object to the creation of this user profile and you must contact Google to exercise this.

 To best protect your data, we have signed a contract processing agreement with Google.

More information on the purpose and scope of the data collection and its processing by Google can be found in the Google data protection policy. There you will also find further information on your rights in this regard and setting options to protect your privacy: https://www.google.com/intl/en/policies/privacy. Google maintains data centers worldwide (within and outside the EU, USA). We do not know whether your data may also be transmitted by Google to servers outside the EU and USA.

 

9. Data security

When you visit the webshop, we use the widely used TLS (Transport Layer Security) protocol in conjunction with the highest encryption level supported by your browser. We also take appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments. However, BERNINA cannot guarantee the security of the data transmitted by you as a user. Any transmission of data is undertaken at your own risk.

 

 

10. Your rights

 You have the right:

• In accordance with Article 15 GDPR, to request information about your personal data processed by us. In particular, you can request information on the processing purposes, the category of personal data, the categories of recipients to whom your data has been disclosed, the planned storage period, the right to modifications, deletion, limitation of processing or contradiction, the existence of the right to appeal, the origin of the data insofar as it was not collected from us, and the existence of automated decision-making, including profiling and, where appropriate, descriptive information about the details thereof
• in accordance with Art. 16 of the GDPR to immediately request the correction of inaccurate or the completion of personal data stored by us
• in accordance with Art. 17 of the GDPR to request the deletion of your personal data stored by us, insofar as the processing is not required for the exercise of the right to freedom of expression and information, to comply with a legal obligation, for reasons of public interest or for the assertion, exercise or defense of legal rights
• in accordance with Art. 18 of the GDPR to request the restriction of the processing of your personal data, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you reject its deletion and we no longer need the data, yet you need this to assert, exercise or defend legal claims or you have lodged an objection to the processing in accordance with Art. 21 of the GDPR
• in accordance with Art. 20 of the GDPR, to receive your personal data, which you have provided to us, in a structured, common and machine-readable format or to request its transmission to another responsible person
• in accordance with Art. 7 para. 3 of the GDPR, to revoke the consent granted to us at any time. The consequence is that we are no longer allowed to continue data processing, based on this consent, in the future.

To exercise the aforementioned rights, please send an e-mail to info@bernina.com or send us a message to the contact details given in the imprint.

Right to object:

If we process your personal data to protect legitimate interests within the meaning of Art. 6 para. 1 clause 1 lit. f GDPR, you have the right to object in accordance with Art. 6 para. 1 clause 1 lit. f GDPR. Art. 21 (1) GDPR, you have the right to object to this processing on grounds relating to your particular situation. You may object to the processing of your data for direct marketing purposes in accordance with Art. Art. 21 para. 2 GDPR at any time without giving reasons. In order to exercise your right to object, simply send us an informal message, e.g. by e-mail to info@bernina.com.

 

Right to lodge a complaint:

If you believe that the processing of personal data concerning you is in breach of the General Data Protection Regulation, you have the right to lodge a complaint with a supervisory authority. Art. 77 GDPR the right to lodge a complaint with a data protection supervisory authority.

 

11. Currency of and amendments to this privacy policy

This privacy policy is currently valid and was last updated on February 1, 2024.

 As a result of the further development of our website or app and offers, or due to amended statutory or regulatory requirements, it may be necessary to change this privacy policy. The current privacy policy can be viewed at any time on our web shop by visiting https://www.berninastores.ch/en-CH/privacypolicy.html and can be printed out at any time.